05 Paid Media & Performance Marketing
Managing ₹2Cr+ Monthly Spend

Performance Marketing Agency for Delhi NCR

We don't burn budgets on vanity impressions. We deploy high-converting Meta Ads, Google Search, and Performance Max engines with ruthless creative testing, first-party server-side tracking, and dedicated conversion funnels.

Plan your paid campaign How we scale
4.6x Blended ROAS Avg
-38% Cost Per Lead (CPL)
₹45Cr+ Revenue Generated
100+ Ad Hooks / Month
zenxcreatives.com/paid-telemetry
Paid Acquisition Telemetry Real-time Meta CAPI & Google Ads blended return
Scaling Live
Blended ROAS 4.82x ↑ Scaled spend efficiency
Cost Per Acquisition ₹312 ⚡ -41% vs past agency
Conversion Rate 5.4% 🎯 Dedicated funnels
Paid Revenue Velocity (Past 7 Sprints) +112.5% Scaled ROAS
What we deliver

Two channels.
One scalable engine.

Scale customer acquisition across the two most profitable paid channels in the world: Meta Ads for visual discovery and impulse conversion, and Google Ads for capturing high-intent active buyer searches.

01

Meta Ads Scale Engine (Instagram & Facebook)

Visual direct-response advertising engineered for D2C brands and consumer services. Weekly creative testing, Advantage+ Shopping campaigns, and server-side Conversions API (CAPI) tracking.

Meta Ads Manager Instagram Reels Ads CAPI Server-Side Advantage+ Shopping UGC Pipelines Triple Whale
  • High-converting creative hook & angle testing
  • 10+ new ad creatives produced & tested weekly
  • Server-side Meta Conversions API (CAPI) setup
  • Advantage+ audience segmentation & scaling
  • Dynamic product retargeting & LTV funnels
  • Daily bid management & spend protection
02

Google Search, Shopping & Performance Max (PMax)

Capture high-intent searches the moment buyers are ready to purchase. Negative keyword shields, enhanced conversions, and custom zero-distraction landing pages eliminate wasted ad spend.

Google Ads Performance Max Google Merchant Center Search Intent Enhanced Conversions GA4 Attribution
  • Single-intent transactional keyword structuring
  • Exhaustive negative keyword shield lists
  • Performance Max asset group optimization
  • Google Merchant Center product feed management
  • High-converting zero-distraction landing pages
  • Offline conversion sync & lead qualification
Built into every campaign

The mechanics that scale paid media profitably.

Weekly creative testing sprints

Creative is the new targeting. We produce, iterate, and launch 10+ fresh static hooks, motion carousels, and video angles every single week to completely eliminate ad fatigue.

Server-side CAPI tracking

Browser cookies fail 30%+ of the time. We deploy server-side Meta Conversions API (CAPI) and Google Enhanced Conversions to capture 100% of purchase signals accurately.

Dedicated landing pages

Sending paid ad traffic to a generic website homepage wastes cash. We build dedicated, sub-second landing pages strictly aligned with the specific ad hook to maximize conversion.

Transparent blended ROAS

Zero inflated platform metrics. We report real cash collected, true Customer Acquisition Cost (CAC), and blended Return on Ad Spend (ROAS) transparently in real-time dashboards.

The process

Less mystery.
Predictable paid scale.

Scaling ad spend without breaking unit economics requires disciplined media buying and scientific creative testing. Every week has defined optimization goals.

Weekly Media Optimization Sprints

Unit economics & tracking audit

We audit past account data, set up server-side CAPI and Enhanced Conversions, model target CAC and break-even ROAS, and establish conversion tracking benchmarks.

CAPI Server Setup Unit Economics Model Target CAC Analysis Account Audit

Creative angles & landing page architecture

Our creative team produces 5 distinct psychological angle frameworks (Pain, Gain, Social Proof, Comparison, Offer), alongside dedicated high-converting landing pages.

5 Angle Frameworks Static & Video Ads Dedicated Landers Direct-Response Copy

Rapid creative testing & algorithm training

We deploy creative testing campaigns with strict kill/scale rules. High hook-rate, low-CPA winners are systematically graduated into scaled scaling campaigns.

Hook Rate Testing CPA Graduation Rules Loser Budget Trimming Algorithm Training

Vertical scaling & multi-channel synergy

We scale winning budgets horizontally and vertically, deploy cross-channel retargeting between Meta and Google, and maintain continuous creative freshness.

Vertical Budget Scale Cross-Channel Retargeting Blended ROAS Scale LTV Expansion
A practical stack

Paid advertising tools,
chosen for ROI precision.

We pair enterprise advertising dashboards with real-time attribution software to ensure every rupee of your ad spend is tracked directly to bank revenue.

Meta Ads Manager Google Ads Performance Max (PMax) Meta Conversions API (CAPI) Google Tag Manager Google Merchant Center GA4 Attribution Triple Whale Hotjar CRO Heatmaps Figma Ad Studio Zapier Automation Looker Studio
Choose Meta Ads when

Your product requires visual discovery

Best for direct-to-consumer (D2C) brands, apparel, jewelry, cosmetics, food products, lifestyle accessories, and consumer apps that compel users with scroll-stopping visual storytelling.

Visual discovery · Lifestyle brands · High impulse conversion · Scalable lookalikes
Choose Google Ads when

Buyers are actively searching

Best for B2B procurement, high-ticket services, urgent problem solving, medical treatments, real estate, and industrial goods where customers search with immediate purchase intent.

Active buyer intent · Immediate search demand · High-ticket contracts · B2B procurement
FAQS

Common Questions

1

What is the minimum monthly ad spend required?

"We recommend a minimum starting ad budget of ₹30,000 to ₹50,000 per month. This allows the Meta and Google algorithms to gather sufficient conversion data, exit the learning phase quickly, and accurately optimize for your lowest Cost Per Acquisition (CPA)."

2

How quickly can we expect profitable ROAS?

"Our initial creative and angle testing sprint takes 7 to 14 days. Once winning creative hooks and landing page combinations are validated, campaigns typically transition into profitable scaling within 2 to 4 weeks."

3

Does your team produce the ad creatives and videos?

"Yes, 100%. Our dedicated creative design studio writes direct-response scripts, designs high-converting static carousels, produces motion graphics, and edits UGC videos. We test 10+ new creative iterations every single week."

4

Who owns the ad accounts and data?

"You do, 100%. All campaigns run inside your own Meta Business Manager and Google Ads accounts. You retain full ownership of all campaign history, audiences, creative assets, and payment methods."

5

How do you solve iOS tracking issues and signal loss?

"We implement direct server-to-server tracking via Meta Conversions API (CAPI) and Google Enhanced Conversions through Google Tag Manager. This bypasses ad-blockers and browser cookie restrictions, ensuring 100% accurate conversion attribution."

6

How is your pricing structured?

"We work on a transparent flat monthly management retainer plus a small performance percentage on scaled ad spend. This aligns our incentives directly with your profitable growth without hidden markups."

Start with a sharper brief

What are your paid media goals?

Pick your advertising parameters below to immediately copy a structured campaign brief to your clipboard, or launch it straight into our consultation scheduler.

"Advertising is not an expense when every rupee returns four."
01. Primary Ad Channel
02. Monthly Ad Spend Budget
03. Primary Commercial KPI
04. Target Kickoff Timeline
Ready To Scale Profitable Ads?

Let's scale your revenue with profitable paid media.

Book a 30-minute discovery call with our lead paid media media buyers. We'll audit your existing ad accounts, inspect attribution tracking leaks, and map out a high-ROAS creative testing roadmap.